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2025 Edelman Trust Barometer

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2024 Edelman Trust Barometer

The 2024 Edelman Trust Barometer reveals a new paradox at the heart of society. Rapid innovation offers the promise of a new era of prosperity, but instead risks exacerbating trust issues, leading to further societal instability and political polarization.
EDELMAN

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As a leading Pan-African communications consultancy, we are dedicated to shifting the narrative of Africa on the global stage by collaborating with businesses and organisations across the continent.

TRENDING INSIGHTS

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Edelman Trust Barometer 2024

2024 Edelman Trust Barometer
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Bridging Trust: The Role of Business and NGOs in Advancing Africa’s Sustainable Development
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The future of AI and its effect on the Public Relations Industry
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KARENA CRERAR APPOINTED CEO TO LEAD EDELMAN AFRICA INTO NEXT PHASE OF GROWTH
2023 Edelman Trust Barometer

Trust Barometer 2023 South Africa
2023 Edelman Trust Barometer

Trust Barometer 2023 Kenya
Lux

#ISTANDWITHCASTER​
Trust is growing in SA business – let’s leverage that influence for the greater good

Trust is growing in SA business – let’s leverage that influence for the greater good
Edelman Africa Trust Barometer 2022

Driving Belief, Driving Success: Employees more important than ever before

Critical Conversation - Trust in Technology

Critical Conversation - Trust in Technology
With so much at stake, South African institutions must take action to rebuild trust

With so much at stake, South African institutions must take action to rebuild trust
Africa’s business leaders now have a strong mandate to stand up and do good

Africa’s business leaders now have a strong mandate to stand up and do good