OPEN ACCESS TO EDELMAN'S CRISIS COMMS ADVICE FOR BRANDS AND ORGANISATIONS
EARNING TRUST THROUGH COMMUNICATIONS
The Edelman Trust Barometer Special Report: Brand Trust in 2020 shows that in the face of global crises, action and advocacy leads to trust.
As the Covid-19 pandemic disrupts lives and damages economies, society is looking to big business for leadership and solutions. So far, however, the private sector has not lived up to expectations, Edelman’s most recent Trust Barometer data shows.