The rapidly evolving COVID-19 outbreak has not only presented an alarming health crisis, it is also causing significant social and economic implications across the globe. As the situation develops, it is vital that organisations are prepared for the inevitable challenges and are able to response to them in a way that minimises any adverse impact.

These resources intend to provide leaders and communications professionals with information on steps they should be taking in order to boost resilience, protect their employees, react to industry disruption, ensure business continuity, and shape the best possible plans for recovery.

Edelman Trust Barometer Special Report: Brand Trust in 2020 – South Africa

The Edelman Trust Barometer Special Report: Brand Trust in 2020 shows that in the face of global crises, action and advocacy leads to trust. Brand trust now lives at the intersection where personal and societal issues converge, and where words are backed by action. The time is now for brands to take a stand and advocate for change, inspire hope, and use their scale for good to improve society. Trust is now the make or break difference for brands.

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Governments should work closely with business and NGOs to keep trust

Jordan Rittenberry

Trust in governments globally has surged to record highs due to drastic interventions to curb the spread of Covid-19. For the first time since Edelman started monitoring trust two decades ago, government is more trusted than business, non-governmental organisations (NGOs) and the media.

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Edelman Africa: Government overtakes business in Covid-19 trust stakes

Jordan Rittenberry

As the Covid-19 pandemic disrupts lives and damages economies, society is looking to big business for leadership and solutions. So far, however, the private sector has not lived up to expectations, Edelman’s most recent Trust Barometer data shows.

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SUB-SAHARAN AFRICA’S UNIQUE APPROACH TO THE COVID-19 FIGHT

Jordan Rittenberry

At the end of 2019, sub-Saharan Africa’s prospects for the year and decade ahead were exceptionally bright. While economic growth was moderating in other regions, the International Monetary Fund expected sub-Saharan Africa’s growth to accelerate to 3.6 percent in 2020 and 4.2 percent by 2024. But the Covid-19 pandemic quickly upended those projections.

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