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Featured
Public Relations in Africa Demands a Local Voice with Regional Resonance
A global skincare brand once released an advert across Nigeria, Ghana, Senegal, and Cameroon featuring a household-name celebrity applying a body lotion that visibly lightened her skin.
Trust 2025: Preventing the Rising Tide of Job Insecurity
Opinion-editorial by Karena Crerar, Chief Executive Officer at Edelman Africa
KFC Proposal – Two Years On
In this PRCA Fuse Podcast, Edelman Africa's Head of Brand for Africa, Mpumelelo Zondi discusses the incredible success of our KFC Proposal campaign during the PRCA.
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