AUGUST 2020 

Rob Rose, Editor, Financial Mail and Nick Hedley Content Strategist and Writer, Edelman share their thoughts and views on the trust in media amid Covid-19.

In this discussion, they take a closer look at media, one of the four main institutions in any society, and one that Edelman has consistently been researching as part of its annual Trust Barometer study. Over the years we’ve seen the level of trust in media fluctuate, and now more than ever, there is an expectation from media to respond accurately and fairly to societal expectations.