People

Karena Crerar

Karena Crerar

Karena has over 20 years communications experience across a variety of business sectors and disciplines, in both an agency and corporate environment. 

Prior to becoming Managing Director of the South Africa operations of Edelman, Karena held the title of Advisory Practice Lead at Edelman Africa. She oversaw a multi-sectoral client base focused on strategic reputation management programmes that impacted organisations’ stakeholder engagement effectiveness, executive visibility, employee experience, financial communications, and risk & crisis resilience. She also led Edelman’s Crisis practice for Africa.  

Karena’s career in communications started in London where she was responsible for the Marketing and PR of one of the UK’s largest exhibition and conference groups. On her return to South Africa, Karena led Corporate and Consumer teams at Magna Carta and Ogilvy PR respectively, in the role of Business Unit Head and member of the Executive Committee.  

Prior to joining Edelman, Karena led the External Communications function at Absa Corporate and Investment Bank (formerly Barclays Africa), serving on the Group Communications Management Committee.

Karena counts herself as privileged to have worked with a number of diverse organisations in achieving their business and communication objectives, many of which have resulted in award winning campaigns both locally and abroad.

Karena holds a Bachelor of Business Administration Degree in Marketing Management.